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How Sustainability is
Affecting Your Business

We’ve found the answers so you don’t have to.

Through a recent January 2022 study we conducted with 5,000 respondents evenly distributed across 5 markets, we’ve found the truth behind consumer thoughts and feelings about sustainability - and how it could be affecting your business.

Attitudes Towards the Role of Companies & Brands

Consumers Want Brands
to Take Action.

Nearly all consumers agree that companies and brands have a responsibility to protect the planet and expect them to play their part in solving sustainability issues.

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Attitudes towards sustainable products

Consumers Prefer Sustainable Packaging

Consumers reported feeling guilty, annoyed, frustrated, or indifferent when buying products in plastic packaging. However, they feel happy, reassured, relieved, healthy, and safe when buying products with sustainable packaging.

 

Attitudes Toward Store Choice

Consumers Will Choose Companies with Sustainable Packaging

We found that a majority of consumers say that they would be more likely to choose a brand, store or restaurant that uses sustainable packaging.

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Barriers To Seeking Out More Sustainable Packaging Options

Be Loud and Proud About Your Sustainability Efforts

Consumers want to know if packaging is sustainable or not. Many report that it being too hard to tell if packaging is sustainable is a major barrier to purchasing those sustainable options.

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The Results

Companies Have an Opportunity

When asked who should be most responsible for reducing plastic waste, 50% of respondents said companies who produce and/or grow goods, followed by national and local governments (21%), individuals (15%) and grocery stores (13%). For brands that make sustainable choices:

63% Of consumers are willing to pay more for products and services if they help protect the environment.
68% Are more likely to choose a brand, store or restaurant that uses sustainable packaging.
65% Would switch grocery stores if they knew the store was committed to sustainable packaging.
Consumer Thoughts

COVID-19 Has Changed Consumer Attitudes

The pandemic has changed attitudes about sustainability, with 67% of respondents saying the pandemic has made them more aware of the effect humans have on the planet’s ecosystem, and 50% of respondents say they are more concerned about plastic packaging than before COVID-19.
67% Say the pandemic has made them more aware of the effect of humans on the ecosystem.
50% Say that they are more concerned about plastic packaging now.

We would love to hear from you.

We’ve taken on a big mission to change the world, and we cannot do it alone. It takes champions throughout the ecosystem to eliminate single-use plastic. Contact us for more information.
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